Angel Broking’s Annual Strategy Meet (ASM) is an invite only event that brings together over 300 its top performing partners across India.
Unyque teamed up with Angel Broking to create a series of personalised videos with the singular objective of higher in-app engagement. Not to mention it also adds a bit of oomph to the event!
Angel Broking is one of the largest independent full-service retail broking houses in India. A technology-led financial services company, it provides broking and advisory services, margin funding, loans against shares, and financial products distribution to its clients.
over ten-sec plays
We identified over 3 scenarios that could be personalised for the attendees:
For each of the above scenario, we worked out a script and cleverly crafted out frames where we could add some customisation.
The team provided us with the attendee in a simple excel sheet to work with.
With our magic wands, we were able to merge the list and our videos to create over 1200 videos in a span of over 2 days. That’s pretty fast if you ask us.
The videos were embedded into the event app and attendees were notified respectively when a video was uploaded.
We were able to see open-rates of over 92% with over 98% over 10 second plays. And from our experience with videos, that’s a really good engagement rate to begin with.
Make the video personal. Increase the engagement in the event Higher engagement.
Congratulatory Video for Award Winners